Icon brand uses Social Media to gather consumer insights and elevates digital creative to support fashion positioning
Timex wished to gather consumer insights on its well-known Weekender watch to optimize positioning, messaging and targeting. The team desired insight to confirm targets and identify potential new targets.
Ciarlo Consulting team designed a 60+ multi-cell test focused on evaluating images and messaging. Brand team identified new consumer targets for one of their best-selling watch.
Timex wished to position their watches as a fashion accessory, not your father’s watch, to the fashion focused younger audience.
Ciarlo Consulting’s team designed digital creative that positioned Timex as a fashion must have accessory. New digital creative achieved positioning Timex as a fashion accessory among the younger audience.