Work
Trish McEvoy: eCommerce, eCRM & Social Strategy
Global Beauty Brand wished to build her digital presence to support ecommerce and build stronger customer relationships
Timex: Consumer Insights
Icon brand uses Social Media to gather consumer insights and elevates digital creative to support fashion positioning
ReebkOne: eCRM
ReebokONE, wanted to create a strong fitness community fostering discussion and collaboration among fitness professional.
Global Beauty Brand
Trish McEvoy, a global beauty brand, wished to build its digital presence. Ciarlo Consulting developed a marketing strategy including website, eCommerce, email and social media strategy. The result was eCommerce sales that achieved significant year over year increases.
Website
Team developed a site highlighting Trish’s patented brand positioning of The Power of Makeup and Effortless Beauty. The redesigned focused on seamless product browsing and ease of check out.
Mobile Shopping
As the importance of mobile increased in consumers' shopping decisions it was necessary to offer consumers a mobile experience
CRM
Building consumer relationships is at the heart of Trish’s brand. Emails offer an effective way to communicate with consumers who request to receive tips and information from Trish.
Social
Social offered the another channel to communicate and build consumer relationships. Facebook offered customers more access to Trish and her Power of Beauty.
Watch Brand
Consumer Insights
Timex wished to gather consumer insights on its well-known Weekender watch to optimize positioning, messaging and targeting. The team desired insight to confirm targets and identify potential new targets.
Ciarlo Consulting team designed a 60+ multi-cell test focused on evaluating images and messaging. Brand team identified new consumer targets for one of their best-selling watch.
Sample Facebook Poss
Digital Creative
Timex wished to position their watches as a fashion accessory, not your father’s watch, to the fashion focused younger audience.
Ciarlo Consulting’s team designed digital creative that positioned Timex as a fashion must have accessory. New digital creative achieved positioning Timex as a fashion accessory among the younger audience.
Homepage Banner
Fitness Brand
Reebok’s Professional Community, ReebokONE, wanted to create a strong fitness community fostering discussion and collaboration amongst fitness professionals.
Ciarlo Consulting conducted a CRM assessment including member acquisition and retention strategies. The team identified lack of member engagement due to high number of community offerings; there was so much for members to do!
The team developed a multi-Welcome Email Series focused on member on-boarding to increase engagement.
